Transform your look with Loreal’s Hicolor Red Hot!

Loreal Excellence Hicolor H09 Tube Red Hot is a hair color product that has been gaining popularity among people with dark hair who want to achieve a vibrant red color without pre-lightening. With over 9000 reviews, this product has received an impressive rating of 4.4 out of 5, making it a top choice for many. As someone who loves experimenting with hair colors, I was intrigued by this product and decided to give it a try. After using it for a few months, I can confidently say that it lives up to its hype. In this review, I will share my personal experience with this product and give an in-depth analysis of its features and customer reviews.


  • Specifically designed for dark hair
  • 30-minute processing time
  • No pre-lightening required
  • Ammonia-free formula
  • Comes in a 1.74-ounce (51ml) tube
  • Affordable price of $7.05

Loreal Excellence Hicolor H09 Tube Red Hot is a permanent hair color that is specifically formulated for dark hair. It is a great option for brunettes who want to add a pop of color without damaging their hair with pre-lightening. The 30-minute processing time is a huge plus point for those who are always on-the-go and don’t have the luxury of spending hours at a salon. The fact that no pre-lightening is required also saves time and money, making it a convenient option for many.

Another great feature of this product is that it is ammonia-free. Ammonia is a harsh chemical that is commonly used in hair dyes to open up the hair cuticle and deposit color. However, it can cause damage to the hair and scalp, leading to dryness and irritation. With Loreal Excellence Hicolor H09 Tube Red Hot, you can achieve vibrant red hair without compromising the health of your hair.

Customer Reviews

After reading countless reviews, I was convinced that this product is worth trying. And I must say, I was not disappointed. The top reviews for this product all share a common sentiment – it is long-lasting and gives a vibrant red color. One reviewer said, “I’ve been using this hair color for a couple of months now. It doesn’t fade easily and lasts a long time!” This is a huge plus point for me as I hate having to touch up my hair color frequently.

Another reviewer mentioned using a color-protecting shampoo to maintain the brightness of the color. This is a great tip for anyone using this product, as it helps to prolong the color and keep it looking vibrant. This product is also suitable for those with dark brown hair, as one reviewer with dark brown hair shared, “My hair color is so bright!” This is a testament to the effectiveness of this product on dark hair.

However, there were a few negative reviews as well. One reviewer mentioned that the color turned out to be more purple than red, which was not what they were expecting. This could be due to the natural undertones of the hair, as different hair types can react differently to the same product. It is always recommended to do a patch test before applying the product all over the hair. Another reviewer mentioned that the color turned out to be flat and not as vibrant as they were hoping for.

Pros and Cons

– Long-lasting color
– Vibrant red shade
– No pre-lightening required
– Affordable price
– Ammonia-free formula

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– Color may turn out to be more purple than red for some hair types
– May not give a vibrant result for everyone


Q: Is this product suitable for all hair types?
A: Loreal Excellence Hicolor H09 Tube Red Hot is specifically designed for dark hair. While it may work for some lighter hair types, it is recommended to do a patch test first.

Q: Can I use this product on already colored hair?
A: It is not recommended to use this product on previously colored hair, as it may not give the desired result.

Q: Will the color fade easily?
A: The color may fade over time, but using a color-protecting shampoo can help prolong the vibrancy of the color.

Q: Can I use this product if I have a sensitive scalp?
A: Yes, this product is ammonia-free, making it suitable for those with a sensitive scalp.

Q: How often do I need to touch up my hair color?
A: This product is long-lasting and can last for several weeks before needing a touch-up, depending on your hair care routine and hair type.


In conclusion, Loreal Excellence Hicolor H09 Tube Red Hot is a highly recommended hair color product for those with dark hair who want to achieve a vibrant red shade without pre-lightening. Its affordable price, long-lasting color, and ammonia-free formula make it a top choice for many. While it may not give the same results for everyone, it is definitely worth trying. So, if you’re looking to switch up your hair color and add a pop of red, I highly recommend giving this product a try.

Disclaimer: Our articles are based on thorough research, customer feedback from Amazon, and direct testing. We use AI technology to assess all customer reviews for comprehensive insights. This post may contain affiliate links, allowing us to earn a small commission at no extra cost to you, supporting our quality content creation. Your support is appreciated!

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